People looking to lose weight and get in shape this new year now have a new, scientifically based method to do so with the release of the new book “Bermuda Triangle Diet” from fitness and nutrition expert Derek Alessi, Ph.D. In "Bermuda Triangle Diet," Alessi reveals the inside intentions of the marketing companies behind various weight loss plans, while teaching readers how to take control of their own fitness through exercise and nutritious eating.
“The health and fitness market in the United States is a $40-billion-plus industry, and for the most part, it’s a Ponzi scheme. A successful infomercial product can generate more than $40 million in sales in just three months,” Alessi says. “Eager exercisers and dieters never achieve the results they are looking for because of one common reason: They are being deceived and lied to by the best marketing companies in the game.”
Many have gone through the motions of joining a gym, purchasing home exercise equipment or going on a diet, only to feel frustrated and depressed when they fail to attain the shape, lose the weight or meet the results the product claimed. Alessi takes the guesswork out of becoming fit, providing readers useful, scientifically-based exercise techniques and vital information for nutritious eating.
The marketing companies for food manufacturers, diet drugs and fitness infomercials are two steps ahead of the gullible public. People so desperately want to believe what they’re being told: that losing weight and getting in shape is quick and easy, and that a company’s products work like magic. “Bermuda Triangle Diet” reveals all the tricks of the fitness industry and warns the public using fitness comedy with a new literary style. Through the use of comical pop-culture stories, this book teaches how the deceptive health and fitness industry employs psychology to prey on the emotions of the general public. Armed with this knowledge, readers can avoid buying into the hype and can focus on actual proven weight loss methods.
Through the “Bermuda Triangle Diet,” readers will learn how to exercise in minimum time for maximum efficiency and how to incorporate supportive nutrition into a healthy lifestyle. Ultimately, the book teaches readers how to take control of their metabolism and increase it naturally.
Concerned with the shape of today’s youth, Alessi is now conducting seminars for parents who would like to know more about the complexities of helping their children lead a healthy life in today’s challenging environment. For more information, or to purchase “Bermuda Triangle Diet,” visit http://bermudatrianglediet.com/.
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