The Florida Department of Health (DOH) today announced the launch of its newly redesigned HIV/AIDS prevention website at www.wemakethechange.com. The website was originally developed to complement the We Make the Change program, a statewide media campaign designed to increase awareness about HIV/AIDS and its impact on minority communities. The website serves as a portal for Florida’s Hispanic, African-American, Haitian and MSM (Men Who Have Sex with Men) populations to access resources regarding HIV/AIDS prevention.
The redesigned website provides a user-friendly experience and more enhanced features that can help Floridians learn about the various HIV/AIDS prevention opportunities available throughout the state. Some of the new features include a comprehensive press room, the latest news and articles regarding HIV/AIDS prevention, downloads for community outreach efforts and e-features like community stories and volunteer opportunities.
WeMaketheChange.com also provides extensive information regarding the numerous We Make the Change community initiatives such as Stop the Spread (http://www.stopthespread.com/), Sistas Organizing to Survive, Man up, Latinas Unidas Contra SIDA and the AME faith-based initiative. Various county-specific and noteworthy programs are also highlighted.
“The campaign has grown tremendously over the past 10 years and we are excited to relaunch a web component that reflects the campaign’s growth and success,” said April Hogan, Bureau of HIV/AIDS, HIV Prevention Program Supervisor. “It’s a great one-stop resource for HIV prevention information.”
We Make the Change is a multi-faceted, nationally recognized awareness program. The campaign includes event outreach, both traditional and nontraditional advertising, online components, text-messaging service to help identify local testing centers, and community based programs.
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