Friday, July 4, 2008

Indiana Jones helping protect UNESCO heritage sites

In coordination with the release of the feature film Indiana Jones and the Kingdom of the Crystal Skull, a grassroots initiative dedicated to raising awareness and funds for the protection of UNESCO World Heritage sites, Friends of World Heritage, is inviting individuals to test their World Heritage knowledge using an interactive and educational online Adventure Quiz (http://www.friendsofworldheritage.org/). After taking the quiz, the adventurers may get the chance to win a trip for two on an Indiana Jones travel experience The contest closes July 18, 2008.

"For nearly three decades, we have been virtually transported with Indiana Jones from our living rooms to many iconic World Heritage sites around the world, Petra, the Taj Mahal and the City of Venice, are just a few," said Katherine Miller, executive director of communications and public affairs, United Nations Foundation. "Through this online campaign and travel contest, we hope to educate and inspire travelers towards preserving and protecting these treasured site for future generations to experience and enjoy."

In addition to launching the quiz, we also worked with Frank Marshall, of the Indiana Jones™ films to create a public service announcement about the importance of preserving World Heritage. In his message, Frank Marshall shares the following thoughts on the connection between his films and World Heritage: "Just as Indy chased (relics) because he believed in the importance of their preservation, I believe in the preservation of the amazing places where Indy chased those artifacts … World Heritage sites belong to us all, and it is up to all of us to work together toward their preservation."

To view the PSA, and for more information about the Quiz and contest, visit www.FriendsofWorldHeritage.org.